Evaluation Question 7

Evaluation Question 6

Evaluation Question 5

Evaluation Question 4

Target Audience

Earlier on in the course i did this, i have found that we aimed our film at they right people as they have seen the opening start and liked it and started laughing as it is a comedy. The evidence below shows that all of the demographics and physchographics were true about the target audience. 

Females under 35 

Our group has chosen to aim our film opening at both genders below 35 and it is aimed at a audience at this level. For a female under 35 i have chosen Lara Tilbury she fits the demographics that we are aiming at, so i am going to find out the psychographics. The questions i asked were:

• What are you likes and dislikes? -  She likes cartoons, drawing and games. She doesn't like little kids, loud noises and ignorant people. 
• What brands do you wear? - Lee Cooper, Joe Browns, DC Etnies and Matalan.
• What media do the use? - Magazines, news pod casts, Live streams and blogs.
• What do you get up to in your spare time? Write stories, draw and watch TV.

Males under 35

We have chosen to study both genders as it would give us a wider range of audience. I have chosen Blayze White to study the psychographics of him as he fits the demographics. The question i asked to him were:

• What are you likes and dislikes? -  He likes the smurfs, My Chemical Romance and The old spice fragrance. He dislikes people criticising his beliefs as he is religious, violence and people that are annoyingly loud.
• What brands do you wear? - Vans, Converse and his clothes supports the bands he loves.
• What media do the use? - Magazines, TV and the Internet 
• What do you get up to in your spare time? He listens to music, hangs out with friends and goes to church.

Summary 

As most people have technology now a days, it is so easy for people to see the media either watching TV or on social networking sites. This could help us with our advertising as is shows use were most of our target audience is, and what they are up to. This means they could advertise on adverts like on itv or channel between certain programs like when sponge-bob is on and The Smurfs as it is a cartoon.

Both the box office stats and the bbfc rating was also true about what we had reseached as everything fitted into place and it was apporpritaed although we did think to raise the age to a 15 on the film due to the languge we thought back again as it was not that inappropriate. 

Box Office Stats

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1